Graduate Profiles

Simon Wade

Graphic Design Pathway

Tv 2: This was a huge project over about 8 - 10 months in which I worked alongside another designer and creative director, and involved conceiving of, designing and implementing the rebranding of tv2.

America's Cup: On this I worked with a promotions director who cut the base footage together and with a sound engineer who mixed the audio. it was a fairly short project - about 2 weeks, but there were a stack of versions ie. 9, 16, 20, 30, 60 seconds. The hardest part was getting permission from U2 to use "electrical storm". We really wanted it because basically the whole concept relied on the "storm", and luckily when they eventually got to view the promo they liked it and agreed to let us use the song.

Tv one salesreel: The salesreel is made each year to showcase the programmes which are going to be screening in the upcoming year, and is presented to advertising agencies such as saatchi & saatchi and BDO, to try and entice advertisers. the concept was "open your eyes to the best on One" and for this i worked directly with the promos department and with marketing and sales.

NZ Music Awards: Once again worked with a director who supplied the footage and audio mix, but also collaborated with the producer of the NZ music awards for the titles. the NZ music month ID's [yellow] were quick turnaround, a couple of days, in which I created 4 versions with a different NZ song for each one (5 originally but we were unable to secure the rights to one song). The concept came from the music month logo, and because these were done first the idea flowed on into the awards titles.